When you are in the business of retail, appearance is everything. From the color you choose for the walls of your store to the lighting you choose to show off your products, image is everything. This is why it is so critical to choose a floor coating that is right for your retail space. Having a floor that is worn out, cracked or damaged in any way will take away from the aesthetic appeal of your store as well as your products. Furthermore, choosing the wrong floor can not only look tacky and unprofessional but it can also take away from what you are trying to sell.